The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …
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A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory. Digital Play …
You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful …
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, …
Growth hacking marketing strategy - Want to grow from 0 to 1+million customers in a few months? Discover how 40 …
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons …
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop …
From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. …
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing …
Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the …
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web …
We are now living in a world with over one hundred brands of bottled water. The United States alone is …
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building …
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top …
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice …
Social media is a crucial tool for success in business today. People are already talking about your business using social …
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to …
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment …
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference …
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. …
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for …
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies …
For over two decades, it has been argued that the brand is an important value creator and should therefore be …
Written for both seasoned professionals and industry novices by a professional with nearly three decades of experience in operations and …
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very …
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it …
