E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …
The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
The increasing importance of CSR means that companies must consider multi-stakeholder interests as well as the social, political, economic, environmental …
Addressing the current deficiency in the literature on statistical methods as they apply to the social and behavioral sciences, Numerical …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
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Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires …
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics …
We are an intensely social species - it has been argued that our social nature defines what makes us human, …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
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