E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
Provides an inter-disciplinary exploration of the development of social cognition in humans and looks at the psychiatric implications when these …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
Recent lively debate about the ethical and regulatory dimensions of developments in genetics has sidelined societal and cultural aspects, which …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and …
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Bringing together two traditions of thinking about social ties (sociological theory on solidarity and anthropological theory on gift exchange), this …
In a world where fear and selfishness have become the ruling powers in men and women's hearts James and Michal …
Nice itnroductory book on methodology through research questions
Issues (Editions)YearIssue2021Volume: 15152020Volume: 1412342019Volume: 1312342018Volume: 1212342017Volume: 1112342016Volume: 101/2342015Volume: 912342014Volume: 8342013Volume: 8122012Volume: 712342011Volume: 6342010Volume: 6122009Volume: 51/2342008Volume: 42/342007Volume: 412006Volume: 312342005Volume: 21/2342004Volume: 11234
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ICDM 2008 …
Practical Rails Social Networking Sites shows you the complete development cycle of a social networking community web site. The project …
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and …
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy …
The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
In this study, outspoken feminist Ann Russo calls the feminist movement to ask for their silence on such "embarrassing" topics …
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses …
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …
Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires …
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