Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, …
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the …
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …
The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
In a world where fear and selfishness have become the ruling powers in men and women's hearts James and Michal …
Uploaded by archz2 Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences …
Dick Pels undertakes a broad historical inquiry into the intellectual origins and present-day effects of the concepts and roles of …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ICDM 2008 …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
The increasing importance of CSR means that companies must consider multi-stakeholder interests as well as the social, political, economic, environmental …
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
This collection of essays focuses on all aspects of the emerging field of pharmacogenomics except the science that underpins it. …
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics …
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads …
Machine generated contents note: pt. I ASK: THE STORY -- ch. 1 You: Who, What, & Why ... -- ch. …
Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide. …
You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …
Nice itnroductory book on methodology through research questions
"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses …
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …
Energy and mineral resources are essential for the nation's fundamental functions, its economy, and security. Nonfuel minerals are essential for …
:)