S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads …
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics …
One of the most challenging commisions for authors is to take a complex subject like marketing and explainit simply and …
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No …
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
This collection of essays focuses on all aspects of the emerging field of pharmacogenomics except the science that underpins it. …
The increasing importance of CSR means that companies must consider multi-stakeholder interests as well as the social, political, economic, environmental …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A …
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. …
You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial …
Automating sales
In three key ways Social Work, Health and Equality suggests what social work can contribute to people's health. It will …
Growth hacking marketing strategy - Want to grow from 0 to 1+million customers in a few months? Discover how 40 …
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from …
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