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The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
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Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
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In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
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