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Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
We are an intensely social species - it has been argued that our social nature defines what makes us human, …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
In this study, outspoken feminist Ann Russo calls the feminist movement to ask for their silence on such "embarrassing" topics …
Uploaded by archz2 Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences …
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command …
Addressing the current deficiency in the literature on statistical methods as they apply to the social and behavioral sciences, Numerical …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and …
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* First of its kind, sure to set the standard for future psychology reference works. * Provides psychologists, practitioners, researchers, …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
HIV/AIDS is everybody's business. Today, it is more an issue of society, than a matter of medicine...In this bold attempt …
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …
In a world where fear and selfishness have become the ruling powers in men and women's hearts James and Michal …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
Dick Pels undertakes a broad historical inquiry into the intellectual origins and present-day effects of the concepts and roles of …
Designed for introductory research courses in the professional fields and social sciences, this text acquaints students and beginning researchers with …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
Provides an inter-disciplinary exploration of the development of social cognition in humans and looks at the psychiatric implications when these …
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …
In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is …
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