Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid …
This is a self-serving review, as I am a licensee of the "Get Clients Now!" 28-day marketing program. The book …
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses …
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally …
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and …
In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about …
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' …
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements …
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and …
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” …
Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of …
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world …
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial …
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of …
Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating …
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color …
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers …
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the …
Leverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a …
Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech …
Overview: In many ways, modern marketing has more in common with the software profession than it does with classic marketing …
Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well …
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements …
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the …
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from …
Can you do "real" marketing on Instagram? That was the question bestselling author Jason Miles wanted to answer. So he …
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed …
NEW CUSTOMERS ARE WAITING ... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, …
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, …
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