Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid …
This is a self-serving review, as I am a licensee of the "Get Clients Now!" 28-day marketing program. The book …
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses …
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally …
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and …
In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about …
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' …
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements …
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and …
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” …
Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of …
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world …
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial …
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of …
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements …
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the …
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from …
Can you do "real" marketing on Instagram? That was the question bestselling author Jason Miles wanted to answer. So he …
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed …
NEW CUSTOMERS ARE WAITING ... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, …
