Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
REA
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct …
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults …
Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more …
Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vault tells you …
Good book for learning about the data mining techniques of logistic and linear regression. It helped highlight some good uses, …
This enlightening book will be of great interest to scholars, practitioners and research students focussing on the applications of new …
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared …
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give …
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve …
This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from …
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you …
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
