The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your …
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
How do you create a hot personal brand and have customers for life? What is the key to making your …
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. …
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to …
Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide …
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts …
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is …
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective …
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically …
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing …
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It …
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of …
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, …
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of …
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive …
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many …
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and …
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable …
Learn to authentically engage with developers to attract more of them to your product. Typical marketing tactics will fall flat …
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get …
What's it about?; Gain deep insights into target consumers by using the "7Cs" of small data; Using a brand to …
