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Marketing

Books

285 results

Cover of Journal of International Marketing

English Unordered

Journal of International Marketing

Hugh M. Cannon and Attila Yaprak

2002 View book

Cover of Journal of International Marketing

English Unordered

Journal of International Marketing

Cannon, Hugh M.; Yaprak, Attila

2002 December View book

Cover of Journal of Business Research

English Unordered

Journal of Business Research

Kuen-Hung Tsai; Ming-Hung Hsieh

2009 December View book

Cover of Service Business

English Unordered

Service Business

Ku, Edward C. S.

2013 October 08 View book

Cover of Value Proposition Design: How to Create Products and Services Customers Want

English Unordered

Value Proposition Design: How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

2014 View book