Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
  • Published Year: 2010
  • Page count: 209
  • File Size: 101 MB
  • Language: English
  • Published by: Rockport Publishers
  • Visited by: 109
  • Rating/Review: 4.6
  • ISBN: 159253578X
    9781592535781

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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

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Intermediate Unordered English
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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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