For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates …
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature …
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web …
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, …
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and …
Transform your marketing efforts through the power of visual content In todays fast-paced environment, you must communicate your message in …
Idil Cakim explains the fundamentals of social media in a clear and detailed way in this book. This is a …
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite …
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with …
Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a …
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT …
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" …
Create positive visibility for your business with this essential roadmapEveryone now understands the importance of online reviews on sites such …
In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and …
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element …
This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands …
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies …
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to …
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are …
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of …
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a …
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. …
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and …
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of …
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever …
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main …
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to …
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you …
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The …
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A …
