Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition …
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen …
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial …
