Discover references
marketing
Books
171 results
English
Beginner
Decoding the New Consumer Mind : how and why we shop and buy
Yarrow,Kit
2014
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Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists
Niladri Syam,Rajeeve Kaul
2021
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Webs of influence: the psychology of online persuasion
Nahai,Nathalie
2017
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Machine Learning and Generative AI for Marketing
Yoon Hyup Hwang,Nicholas C. Burtch
2024
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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
Sabri Suby
English
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Journal of Business Research
Turunen, Linda Lisa Maria ;Cervellon, Marie-Cecile ;Carey, Lindsey Drylie
2019 December
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Journal of Business Research
Turunen, Linda Lisa Maria ;Cervellon, Marie-Cecile ;Carey, Lindsey Drylie
2019 December
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Journal of Travel Research
Simpson, P. M.; Siguaw, J. A.; Sheng, X.
2014 July 07
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Industrial Marketing Management
Steven H. Seggie; Erin Cavusgil; Steven E. Phelan
2007 August
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International Journal of Research in Marketing
Marcel Kornelis; Marnik G. Dekimpe; Peter S.H. Leeflang
2008 September
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Key marketing metrics : the 50+ metrics every manager needs to know
Neil T. Bendle
2021
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Journal of the Academy of Marketing Science
Dhruv Grewal; Gopalkrishnan R. Iyer; Wagner A. Kamakura; Anuj Mehrotra; Arun Sharma
2008 July 22
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Journal of Marketing Research
Srinivasan, Shuba; Hanssens, Dominique M
2009 June
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Journal of Marketing Management
Ambler, Tim; Kokkinaki, Flora; Puntoni, Stefano
2004 April
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Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
Belsey, Mark; Savopoulos, John
2006 January 01
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Journal of Marketing Education
Pilling, B. K.; Rigdon, E. E.; Brightman, H. J.
2012 July 02
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Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
Savopoulos, John; de Lima, Brigitte
2005 November 01
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Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
Falkingbridge, Shaun; Savopoulos, John
2005 July 01
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Journal of Marketing Research
Kimbrough, Michael D; Mcalister, Leigh; Mizik, Natalie; Jacobson, Robert; Garmaise, Mark J; Srinivasan, Shuba;[...]Hanssens, Dominique M
2009 June
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Journal of Marketing Research
Shuba Srinivasan and Dominique M. Hanssens
2009 June
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The Journal of Marketing Theory and Practice
Rothe, James T.; Ferguson, Jeffrey M.; Harvey, Michael; Condemi, Bruce A.
2003 January
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International Journal of Technology Marketing
Töllinen, Aarne; Karjaluoto, Heikki
2011
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The Journal of Marketing Theory and Practice
James T. Rothe, Jeffrey M. Ferguson, Bruce A. Condemi and Michael Harvey
2003 Winter
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Journal of the Academy of Marketing Science
Petersen, J. Andrew; Kumar, V.; Polo, Yolanda; Sese, F. Javier
2017 July 15
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International Journal of Research in Marketing
Sridhar, Shrihari; Naik, Prasad A.; Kelkar, Ajay
2017 December
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Journal of the Academy of Marketing Science
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
2018 May 30
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Journal of the Academy of Marketing Science
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
2018 June 27
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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
Paul W. Farris; Neil Bendle; Phillip E Pfeifer; David J Reibstein
2015
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