Journal of the Academy of Marketing Science
Zachary G. Arens; Roland T. Rust
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Zachary G. Arens; Roland T. Rust
Corinne Faure; Martin Natter
Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel
Himme, Alexander; Fischer, Marc
Patterson, Laura
Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten
de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten
de Langhe, Bart; Puntoni, Stefano
Sunil Gupta and Valarie Zeithaml
Luis Filipe Lages, Carmen Lages and Cristiana Raquel Lages
Plank, Richard E.
Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd
Neil A. Morgan and Lopo Leotte Rego
Fotiadis, Anestis K.; Vassiliadis, Chris
de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.
Tewari, Shruti; Gupta, Aishwarya
Patron, M
van Rekom, Johan; Berens, Guido; van Halderen, Mignon
van Rekom, Johan; Berens, Guido; van Halderen, Mignon
Dan S. Kennedy
Hugh M. Cannon and Attila Yaprak
Cannon, Hugh M.; Yaprak, Attila
Eric Enge, Stephan Spencer, Jessie Stricchiola
Eric Enge, Stephan Spencer, Jessie Stricchiola
Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin