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Book guide and evaluation

Journal of Business-to-Business Marketing

Plank, Richard E.

English Unordered Business
4.9 / 5

0 reviews

2015 October 02

Published

512

pages

334

views

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business

#marketing#B2B#commerce#strategy#sales

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This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

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