Books of Paco Underhill

Why We Buy: The Science Of Shopping
Published on: 2000
Beginner User Research English

When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men's …

Consumer Behavior Retail Strategy Shopping Trends Store Design Marketing Insights
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Published on: 2008
Beginner User Research English

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our …

Consumer Behavior Shopping Retail Internet

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