Media effects: advances in theory and research
  • Published Year: 2009
  • Page count: 657
  • File Size: 4 MB
  • Language: English
  • Published by: Taylor & Francis
  • Visited by: 83
  • Rating/Review: 4.6
  • ISBN: 9780203877111
    020387711X
    9780805864496
    0805864490
    9781410618771
    1410618773
    9780805864502
    0805864504

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Media effects: advances in theory and research

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Intermediate Technology English
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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