Business Intelligence - A Managerial Approach

4.5

Reviews from our users

You Can Ask your questions from this book's AI after Login
Each download or ask from book AI costs 2 points. To earn more free points, please visit the Points Guide Page and complete some valuable actions.

Introduction to "Business Intelligence - A Managerial Approach"

In a rapidly evolving business world, the ability to accurately analyze and utilize data is a cornerstone of successful management. "Business Intelligence - A Managerial Approach" offers a thoughtful examination of how to harness technological tools to optimize decision-making and drive strategic growth. Authored by Turban Efraim and Sharda Ramesh, this book serves as both an introduction and a comprehensive guide to the principles and practices of business intelligence (BI) tailored specifically for managers.

Detailed Summary of the Book

The book begins by elucidating the fundamental concepts of Business Intelligence (BI), defining what it encompasses and why it is integral in today’s competitive business landscape. From understanding basic BI tools to implementing complex analytical solutions, the introduction sets the stage for deeper exploration into the subject matter.

Subsequent chapters navigate through the intricacies of data warehousing, the pivotal role of online analytical processing (OLAP), and data mining techniques that empower businesses to unearth valuable insights from raw data. Furthermore, the book emphasizes the significance of real-time analytics and predictive modeling to anticipate future market trends and consumer behaviors.

Emphasizing a managerial perspective, the authors present strategies on how to effectively integrate BI into organizational frameworks. They provide practical guidance on measuring BI performance, ensuring data quality, and spearheading BI-driven change initiatives. The concluding sections underscore the emerging trends in BI, preparing managers to adapt and leverage upcoming technologies.

Key Takeaways

  • A comprehensive understanding of Business Intelligence tools and their applications.
  • Insights into data warehousing and data mining methodologies.
  • Strategies for effective implementation and management of BI systems within an organization.
  • Knowledge on cutting-edge and future BI trends.

Famous Quotes from the Book

“Information is the oil of the 21st century, and analytics is the combustion engine.”

“The goal is to turn data into information, and information into insight.”

Why This Book Matters

"Business Intelligence - A Managerial Approach" stands out as a critical resource for managers seeking deeper comprehension and practical skills in data analytics. In an age where data is increasingly becoming a vital asset, managers who can leverage these insights are equipped to enhance business performance and sustain a competitive edge. The book demystifies the BI process, providing readers with actionable knowledge that transcends mere technology, focusing instead on strategic application and leadership.

Moreover, the authors blend theoretical concepts with real-world case studies, offering a rich narrative that resonates with practitioners and academics alike. This dual focus ensures that readers are not only informed but also prepared to implement BI strategies effectively within their respective organizations, making it a definitive guide for current and aspiring business leaders.

Free Direct Download

Get Free Access to Download this and other Thousands of Books (Join Now)

Reviews:


4.5

Based on 0 users review