Got this book for a class, But read it cover to cover. It is an easy and fun read. Well …
Good game design happens when you view your game from as many perspectives as possible. Written by one of the …
Although the ability to retain, process, and project prior experience onto future situations is indispensable, the human mind also possesses …
The essential interaction design guide, fully revised and updated for the mobile ageAbout Face: The Essentials of Interaction Design, Fourth …
Installation art has modified our relationship to art for over fifty years by soliciting the whole body, demonstrating its sensitivity …
While place-based pilgrimage is an embodied practice, can it be experienced in its fullness through built environments,assemblages of souvenirs, and …
This engaging work of comparative philosophy brings together American pragmatism and Chinese philosophy in a way that generates new interpretations …
This book explores the design process for user experience and engagement, which expands the traditional concept of usability and utility …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us …
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
"The future of the health care industry rests on advanced analytics Health Data's Destiny provides a visionary overview of how …
"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, …
A Common-Sense Guide to Living Rich....Instead of Dying Rich Imagine if by the time you died, you did everything you …
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the …
I spent two years actively participating in a very strong Toastmasters chapter and speak about 70 days each year. I …
Although the Scientific Revolution has long been regarded as the beginning of modern science, there has been little consensus about …
"Creating Experiences in the Experience Economy" focuses on the creation of experience from a business perspective. In doing so, the …
Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. …
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting …
This book isn't a romance novel. Sure the author could have spiced it up but it's just psychology. If you …
Standing at the crossroads of psychology and religion, this catalyzing work applied the scientific method to a field abounding in …
The "science of religion" is an important element in the interpretation of William James's work and in the methodology of …
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through …
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It …
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication …
