Foreword by Daniel E. Geer Jr., Stuart McClure A ground shaking exposé on the failure of popular cyber risk management …
New edition of a classic guide to ensuring effective organizational performanceThoroughly revised and updated, the second edition of Managing and …
Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and …
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference …
Today I learned something. And that is worth the price of this book! David Parmenter opens the book showing how …
Now in its eighth edition, Perry's Chemical Engineers' Handbook offers unrivaled, up-to-date coverage of all aspects of chemical engineering. For …
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide …
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically …
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based …
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides …
Digital Brandingsecond edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. …
