For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement …
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct …
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …
