"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for …
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based …
“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, …
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, …
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, …
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four …
Today's Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring …
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing …
