List of Books in Keyword #Consumer

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
Published on: 2017
Intermediate Marketing English

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …

eWOM Marketing Communication Consumer Influence
Principles of Marketing (14th Edition)
Published on: 2011
Unordered business English

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …

Kotler Armstrong Strategy Consumer Market
Principles of Marketing
Published on: 2011
Unordered business English

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …

Kotler Marketing Strategy Consumer Analysis
Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
Published on: 2013
Unordered business English

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct …

Kotler Armstrong Marketing Strategy Consumer

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