This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct …
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed …
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our …
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing …
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond …
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice …
For over two decades, it has been argued that the brand is an important value creator and should therefore be …
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through …
