Books of Roger L. Martin

Playing to Win: How Strategy Really Works

Published on: 2013

Beginner Startups English

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm …

Strategy Success Business Leadership Competition

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Published on: 2009

Beginner Entrepreneurship English

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create …

Innovation Design Thinking Strategy Business Advantage

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