Books of Marty Neumeier

Zag: The Number One Strategy of High-Performance Brands
Published on: 2006
Beginner Marketing English

Differentiation Branding Strategy Innovation Success
The Brand Gap
Published on: 2006
Beginner Marketing English

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …

branding strategy design differentiation communication

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