Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

The Framework for Product Leadership! That's a crucial part of the book. According to our framework, product leadership is composed of three key elements: Roadmap, Prioritization, and Delivery. Each of these elements plays a critical role in shaping the product's direction, focus, and reality.

The Roadmap is about defining what you want to achieve in the long-term. It's about setting goals, identifying opportunities, and defining the product's overall direction.

Prioritization is where you decide which specific features or initiatives to tackle first. This is where you balance competing demands and allocate resources to maximize impact.

Delivery is all about executing the plan. This is where you mobilize your team, breakdown tasks, and get the work done.

Our framework provides a structured approach to product leadership, helping product managers navigate the complexities and trade-offs involved in launching great products and building successful teams. In essence, it's a roadmap (pun intended!) for product leaders to excel in their role.

A great question!

In "Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams", we, Richard Banfield, Martin Eriksson, and Nate Walkingshaw, explore the art and science of product leadership. We delve into the strategies, mindsets, and best practices that enable product leaders to drive business growth and innovation through their products.

The book is divided into four main sections:

1. **The Art of Product Leadership**: We introduce the concept of product leadership and its importance in driving business success. We highlight the skills, mindset, and personal traits required to be a successful product leader.

2. **The Science of Product Management**: In this section, we delve into the analytics and data-driven approaches that shape product decisions. We discuss how product leaders can use data to inform product development, prioritize features, and measure their success.

3. **The Practice of Product Management**: Here, we share specific strategies and best practices for product leaders to excel in their roles. This includes discussions on product discovery, prioritization, and iteration, as well as lessons learned from mistakes and setbacks.

4. **The Framework for Product Leadership**: Our final section presents a comprehensive framework for product leadership. We outline the essential competencies, capabilities, and systems that product leaders need to establish to deliver successful products and scale their teams.

Throughout the book, we draw on our collective experience, as well as case studies and interviews, to provide actionable insights and practical advice for product leaders and aspiring product leaders.

Ultimately, our book aims to inspire and empower readers to take their product leadership skills to the next level, driving business growth, innovation, and success through their products.