- Published Year: 2004
- Page count: 989
- File Size: 37 MB
- Language: English
- Published by: Financial Times/ Prentice Hall
- Visited by: 122
- Rating/Review: 4.0
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ISBN:
0273684566
9780273684565
Keywords:
Principles of Marketing: 4th European Edition
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Each download or ask from book AI costs 2 points. To earn more free points, please visit the Points Guide Page and complete some valuable actions.Introduction to Principles of Marketing: 4th European Edition
Discover the intricacies and fundamentals of marketing in the modern European context with "Principles of Marketing: 4th European Edition." Authored by the renowned Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong, this edition seamlessly blends traditional marketing strategies with innovative approaches to address the dynamic needs of today's market environments.
Detailed Summary of the Book
"Principles of Marketing: 4th European Edition" delves into the core principles of marketing, emphasizing the significance of customer value and loyalty. This edition brings a unique European perspective to global marketing trends, recognizing the cultural, economic, and regulatory diversities that characterize the European market landscape. Through well-articulated examples, case studies, and practical applications, the book illustrates how companies can creatively and effectively connect with their customers.
The narrative of the book progresses through marketing strategies, consumer behavior, market research, and segmentation. It further explores product management, pricing strategies, distribution channels, and promotional activities. By focusing on real-time applications and evolving technology trends, the authors provide readers with a comprehensive view of the marketing world, preparing students and professionals alike to tackle diverse marketing challenges.
Key Takeaways
Understanding Consumer Behavior: Gain insights into consumer psychology and behavior to build effective marketing strategies.
Strategic Marketing Planning: Learn how to create robust marketing plans that align with business objectives.
Global and Ethical Perspectives: Explore the global impacts and ethical considerations in marketing practices.
Digital and Social Media Integration: Discover the role of digital platforms and social media in enhancing customer engagement.
Market Diversity and Customization: Tailor marketing efforts to address the diverse European cultural landscape while recognizing market globalization.
Famous Quotes from the Book
"Marketing takes a day to learn. Unfortunately, it takes a lifetime to master."
"The art of marketing is the art of brand building. If you are not a brand, you are a commodity."
Why This Book Matters
In an age where globalization and digital transformation have reshaped the marketing landscape, understanding the foundational principles of marketing is more crucial than ever. "Principles of Marketing: 4th European Edition" provides a rich blend of theoretical knowledge and practical application, making it an essential resource for both students and professionals. Its unique European perspective allows readers to appreciate the nuances of marketing across different cultural and regulatory environments, making this book a vital learning tool in classrooms and boardrooms alike.
Furthermore, the book serves as a catalyst for innovative thought, tackling the pressing challenges faced by modern marketers. By thoroughly exploring contemporary issues, such as digital disruption and sustainability, the authors equip readers with the foresight and strategic mindset required to thrive in the marketing arena. Whether you are embarking on a career in marketing or seeking to deepen your understanding of its principles, this book offers a timeless resource for success.
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