Principles of Marketing: 4th European Edition

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""Unlock the secrets of successful marketing with the trusted and bestselling 'Principles of Marketing: 4th European Edition' by renowned author Gary Armstrong. This comprehensive textbook equips students and professionals with the knowledge and skills necessary to understand the ever-evolving marketing landscape. The 4th European Edition explores the core principles of marketing, emphasizing the importance of customer insight, market segmentation, and strategic planning. With real-world examples and case studies, Armstrong expertly guides readers through the process of creating, communicating, and delivering value to customers. Perfect for anyone looking to expand their understanding of marketing and stay ahead of the competition.""