Marketing for Hospitality and Tourism, Global Edition
  • Published Year: 2021
  • Page count: 688
  • File Size: 25 MB
  • Language: English
  • Published by: Pearson
  • Visited by: 145
  • Rating/Review: 4.7
  • ISBN: 9780135209844
    1292363517
    9781292363516
    9781292363523

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Marketing for Hospitality and Tourism, Global Edition

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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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