Published Year: 2005
Page count: 326
File Size: 44 MB
Language: English
Published by: Copenhagen Business School Press
Visited by: 222
Rating/Review: 4.7
ISBN: 8763001497
9788763001496

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Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures

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Intermediate Personal Development English

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For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.''Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

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