- Published Year: 2016
- Page count: 208 pages ; 23 cm
- File Size: 4 MB
- Language: English
- Published by: Adams Media;HOW Books
- Visited by: 376
- Rating/Review: 4.6
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ISBN:
1440341559
9781440341557
1440341613
9781440341618
Keywords:
Generate PowerPoint Files with LLM
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Creative Strategy and the Business of Design
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The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now...
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