Consumer Behavior: Buying, Having, and Being
  • Published Year: 2009
  • Page count: 723
  • File Size: 123 MB
  • Language: English
  • Published by: Pearson Education, Inc.
  • Visited by: 29
  • Rating/Review: 4.4
  • ISBN: 8131723720
    9788131723722

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Consumer Behavior: Buying, Having, and Being

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Advanced Leadership & Management English
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html

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