So much to read, so little time? This brief overview of The Sympathizer tells you what you need to know—before …
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that …
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and …
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of …
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever …
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to …
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you …
