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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: …
The Craft and Science of Game Design: A Video Game Designer's Manual goes into the nuts and bolts of video …
GAME DEVELOPMENT ESSENTIALS: AN INTRODUCTION, 3E is an authoritative, industry-driven introduction to the world of game development, with updates that …
Which motives initiate managers to merge or to acquire other corporations? Florian Geiger gives a comprehensive overview about mergers and …
Energy and mineral resources are essential for the nation's fundamental functions, its economy, and security. Nonfuel minerals are essential for …
Retaining the comprehensive and in-depth approach that cemented the bestselling first edition's place as a standard reference in the field, …
In respect of its point of departure, the following inquiry into the nature, causes, utility, and further drift of business …
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to …
Fashion is all around us: we see it, we buy it, we read about it, but most people know little …
What are the forces that are driving firms and industries to globalize their operations? This volume explores how specific industries …
In the 1970s and 1980s, the competitiveness of American economy seemed to be eroded away in the face of Japanese …
Competitive advantages and superior performance can be interpreted as two sides of the same coin. With respect to management research, …
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying …
Finally a simple how-to-guide on filming your own porn video. This easy, step-by-step guide, walks you through the basics of …
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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment …
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