Overview: There are laws of nature, so why shouldn't there be laws of marketing?
Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into …
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults …
Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more …
Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vault tells you …
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating …
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, …
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt …
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have …
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand …
Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.
''I recommend Marta and Terence to all my clients.'' — Jodi Turk, Turk TV Management''Terence and Marta are a fountain …
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
How do you create a hot personal brand and have customers for life? What is the key to making your …
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts …
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts …
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding …
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for …
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides …
Digital Brandingsecond edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. …
