Overview: There are laws of nature, so why shouldn't there be laws of marketing?
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past …
For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement …
""Get ready to master the art of marketing with "Principles of Marketing: 4th European Edition (Pie)" by renowned author Gary …
""Unlock the secrets of successful marketing with the trusted and bestselling 'Principles of Marketing: 4th European Edition' by renowned author …
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer …
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an …
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing …
