Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech …
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing …
Overview: There are laws of nature, so why shouldn't there be laws of marketing?
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an …
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer …
""Unlock the secrets of successful marketing with the trusted and bestselling 'Principles of Marketing: 4th European Edition' by renowned author …
""Get ready to master the art of marketing with "Principles of Marketing: 4th European Edition (Pie)" by renowned author Gary …
For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement …
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past …
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they …
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing …
A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make theCompetition Irrelevant by W. Chan Kim and …
The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim …
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of …
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written …
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for …
In Today's Job Jungle, the Guerrilla is King ''You'll learn how to build a compelling new network in days that …
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, …
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!Learn to:Slash marketing costs and …
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. …
The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing …
Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold? In Guerrilla …
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …
Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.Handbag design is more than …
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a …
Secret Sauce is not just a marketing book; it's a tutorial. It's a step-by-step, hand-held guide to getting users, traffic, …
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of …
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target …
Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and …
Just what makes one ad 20 times more effective than another? Why does on promotional campaign outpull another by 100 …
The social acceptance of tobacco use obscures the fact that it is the single greatest preventable cause of death in …
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …
