Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold? In Guerrilla …
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …
Just what makes one ad 20 times more effective than another? Why does on promotional campaign outpull another by 100 …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …
