The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
Книга Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication Книги Психология, философия …
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …
LinkedIn is one of the fastest growing social media and it is THE place for professionals and people looking to …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical …
Foreword / by Prince Ea -- Introduction: the impact of gaining one million followers around the world -- How I …
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to …
The New York Times And Usa Today Bestseller! The secret to successful word-of-mouth marketing on the social web is easy: …
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web …
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, …
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings …
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and …
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) :. "An inspiring and powerful toolkit.".-The …
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.It’s harder than ever to be …
In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and …
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged …
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element …
This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands …
This is an inspiring book, a plea for the new approach -- one that does not just put the heart …
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current …
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies …
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding …
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light …
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader …
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to …
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a …
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. …
