List of Books in Keyword #branding

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Published on: 2010
Beginner Personal Development English

branding marketing business strategy entrepreneur
Positioning: The Battle for Your Mind
Published on: 2001
Intermediate Leadership English

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …

branding marketing strategy perception differentiation
Marketing Management
Published on: 2002
Unordered Unordered English

Kotler strategy segmentation branding analytics
Marketing Management, Millenium Edition
Published on: 2000
Unordered Unordered English

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …

Kotler strategy branding research segmentation

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