Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous …
A concern for the art of persuasion, as rhetoric was anciently defined, was a principal feature of Greek intellectual life. …
The Rhetorical Tradition — the first comprehensive anthology of primary texts covering the history of rhetoric — examines rhetorical theory …
Rhetoric thoroughly infused the world and literature of Graeco-Roman antiquity. This Companion provides a comprehensive overview of rhetorical theory and …
This book shows how language can be used strategically to manipulate beliefs.From Machiavelli to P. T. Barnum to Donald Trump, …
Mind Control: The Ancient Art of Psychological Warfare. Haha Lung. Citadel Press. 2006.
The term 'brainwashing' was first recorded in 1950, but it is an expression of a much older concept: the forcible …
Provides a six-step technique to achieve instant influence that can encourage a loved one to engage in healthier habits or …
Do you feel like you’re missing half of what is being said to you ?Do you wish you could really …
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be …
The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. …
Find your voice and own the room, even when your legs are shaking! Professional cartoon voice artist Lizzie Waterworth tells …
It is rare for books to define a new discipline or fundamentally change how we think about technology and our …
The ultimate guide to data visualization and information design for business.Making good charts is a must-have skill for managers today. …
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." --Joseph V. …
In Words Like Loaded Pistols, Sam Leith traces the art of persuasion, beginning in ancient Syracuse and taking us on …
This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past …
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