A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or …
The ability to make an effective presentation, whether it be to peers, bosses, customers, the general public, or the media, …
In 1973 I published a set of six booklets called "The Pyramid Principle" that talked about a new way of …
Do you long to be seductive? Have a desire to be seduced? Then “let lips do what hands do” and …
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of …
"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.Instead, the best …
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now …
Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and …
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
Master the Subtle Art of Influencing People and Make Sure You Always Get What You Want To succeed in life, …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
Brandwashed - tricks companies use to manipulate our minds and persuade us to buy
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the …
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. …
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today …
