The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resistValue Proposition Design helps you …
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can …
The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" …
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for …
Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective …
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. …
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing …
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint …
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines …
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then …
The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. …
How do you develop products that people will actually use and buy? This practical guide shows you how to validate …
Issues (Editions)YearIssue2012Volume: 1912342011Volume: 1812342010Volume: 17123-42009Volume: 1612342008Volume: 152342007Volume: 151Volume: 142342006Volume: 141Volume: 132342005Volume: 131Volume: 122342004Volume: 121Volume: 11342003Volume: 1112Volume: 10342002Volume: 9234Volume: 10122001Volume: 91Volume: …
Issues (Editions)YearIssue2020Volume: 141234Volume: ??????2019Volume: 141Volume: 13342018Volume: 13123Volume: 12342017Volume: 12123Volume: 112342016Volume: 111234Volume: 1012015Volume: 94Volume: 111Volume: 1012342014Volume: 9234Volume: 83Volume: 1012013Volume: 912Volume: 8124Volume: …
