""In this esteemed European Edition of 'Principles of Marketing', respected author Veronica Wong delves into the fundamental principles and concepts …
The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and …
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller …
In one volume, this book brings together a selection of the best papers presented at the 9th International Conference series …
Is your company spending too much time on strategy development―with too little to show for it?If you read nothing else …
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and …
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts …
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you …
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service …
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and …
OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation …
This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm …
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve …
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition …
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second …
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. …
In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply …
Too many businesses of every size and type get so focused on managing their day-to-day operations that they lose sight …
This book contains the results of a symposium organized to ask what kind of future old and new players in …
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines …
This resource for nonprofit leaders explains how to use competitive strategy to increase the likelihood of organizational success. Consultant La …
The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall …
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * …
"Many parents work more hours outside of the home and their lives are crowded with more obligations than ever before; …
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and …
Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, …
Strategic Management: A Competitive Advantage Approach, Concepts and Cases [RENTAL EDITION]
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, …
When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this …
This book pays careful attention to applications of game theory in a wide variety of disciplines. The applications are treated …
To own or not to own? To make or to buy? To franchise or to manage? To contract long or …
The central theme of this book is competition treated as an evolutionary process in which the focus is upon economic …
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