Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study …
This is the story of Les Schwab and his company. He tells how he started in the tire business and …
This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same …
Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of …
Web services have been used for many years. In this time, developers and architects have encountered a number of recurring …
Cloud Computing is here to stay. As an economically viable way for businesses of all sizes to distribute computing, this …
The ultimate instructional guide to achieving success in the service sectorAlready responsible for employing the bulk of the U.S. workforce, …
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then …
`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner …
In real life, data is messy and doesn’t always fit into normal statistical distributions. This is especially true in service …
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on …
Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights …
