Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At …
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a …
The underlying notion is that companies used to gain competitive advantage by the more thorough exploitation of critical resources such …
John Daly came up with a well written book that is interesting and informative on activity-based pricing. This book complements …
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it This …
This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how …
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the …
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not …
The book takes a multi-level perspective, focusing on circular business models by manufacturing industries in European small open economies. The …
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business …
Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you …
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally …
