The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of …
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and …
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice …
Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. …
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la …
