Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic …
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers …
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the …
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like …
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in …
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
Foreword / by Prince Ea -- Introduction: the impact of gaining one million followers around the world -- How I …
Overview: Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different …
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses …
Bringing together accounts of online community engagement from a range of perspectives, this book considers how the changing landscape of …
Social media provides ethno-racial immigrant groups—especially those who cannot vote due to factors such as lack of citizenship and limited …
The New York Times And Usa Today Bestseller! The secret to successful word-of-mouth marketing on the social web is easy: …
Minh-Ha T. Pham examines the practice of social media users monitoring the fashion market for the appearance of fake knock-off …
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite …
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social …
Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. International Communications …
Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a …
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT …
This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. Also describes detailed …
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social …
A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and …
Adam Alter Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked Penguin Press (2017)
