Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested …
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content …
As the Internet's presence in health care grows more pervasive, an increasing number of health care providers have begun to …
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected …
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics …
