While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will …
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and …
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, …
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the …
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment …
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective …
