List of Books in Keyword #Brand

Retail Power Plays: From Trading to Brand Leadership
Published on: 1997
Beginner Marketing English

Retail Strategy Leadership Brand Competition
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Published on: 2017
Beginner Unordered English

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the …

Experience Efficiency Brand Management Transformation
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Published on: 2012
Advanced Leadership & Management English

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive …

Brand Equity Management Measurement Strategy

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