Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared …
Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field …
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate …
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to …
