The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world …
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only …
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you …
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The …
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen …
La 4ème de couverture indique : "Customer experience is fast becoming a key component of business strategy and a critical …
