Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the …
When you depend on users to perform specific actions — like buying tickets, playing a game, or riding public transit …
What happens when you’ve built a great website or app, but no one seems to care? How do you get …
One person really can make a difference--learn how to be that one WHO WILL make your organization the best it …
Solutions to workplace burnout often involve victim-blaming: Stressed? Try therapy—or a new job. But burnout is a sign of defective …
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for …
“Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat …
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference …
Policing is at a turbulent turning point: the pace of change is accelerating with renewed emphasis on crime reduction yet …
Thriving Web sites are places that engage people and make them want to return am again and again-not only to …
While preserving the elements that have made the previous two editions so successful―such as chapters on sleep, exercise, memory and …
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From …
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and …
Stop pushing your message out and start pulling your customers in Traditional ''outbound'' marketing methods like cold-calling, email blasts, advertising, …
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, …
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This …
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, …
GET INSPIRED. GET EXCITED. GET RESULTS. A proven approach to corporate culture that's positively contagious You are about to enter …
The objective of this book is to provide the framework to unleash a contagious customer success culture. Customer success is …
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many …
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt …
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed …
AS FEATURED IN: MSNBC, CNN, ABC News, CNBC, Forbes, Los Angeles Times, The Atlantic, New York Post, Washington Post, Business …
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable …
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, …
"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, …
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. …
